An assessment of consumer awareness and usage of e-banking transactions through mobile phones: A case of VODACOM Tanzania limited

An assessment of consumer awareness and usage of e-banking transactions through mobile phones: A case of VODACOM Tanzania limited

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A dissertation submitted in partial fulfillment of the requirements for award of the degree of Master of Science in Marketing Management of Mzumbe University

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Detalhes bibliográficos
Autor principal:	Mohamed,Eginga
Formato:	Thesis
Idioma:	inglês
Publicado em:	2024
Assuntos:	E-banking-Tanzania Consumer awareness of E-banking Electronic banking regulations Mobile transactions M-Commerce Y-Generation Institutional intervention theory Technological adoption model
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1261
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