An assessment of consumer awareness and usage of e-banking transactions through mobile phones: A case of VODACOM Tanzania limited

An assessment of consumer awareness and usage of e-banking transactions through mobile phones: A case of VODACOM Tanzania limited

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A dissertation submitted in partial fulfillment of the requirements for award of the degree of Master of Science in Marketing Management of Mzumbe University

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Detalles Bibliográficos
Autor principal: Mohamed,Eginga
Formato: Tesis
Lenguaje:inglés
Publicado: 2024
Materias:
E-banking-Tanzania
Consumer awareness of E-banking
Electronic banking regulations
Mobile transactions
M-Commerce
Y-Generation
Institutional intervention theory
Technological adoption model
Acceso en línea:https://scholar.mzumbe.ac.tz/handle/123456789/1261
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