Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths
A dissertation submitted to Mzumbe University as a partial /fulfilment of the requirements for award of the Degree of Master of Science in Marketing Management of Mzumbe University
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| Format: | Thèse |
| Langue: | anglais |
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Mzumbe University
2024
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| Accès en ligne: | https://scholar.mzumbe.ac.tz/handle/123456789/1097 |
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