Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

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A dissertation submitted to Mzumbe University as a partial /fulfilment of the requirements for award of the Degree of Master of Science in Marketing Management of Mzumbe University

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Главный автор:	Mwakilasa, Magreth Thadei
Формат:	Диссертация
Язык:	английский
Опубликовано:	Mzumbe University 2024
Предметы:	Celebrity Endorsement Consumer Purchase Decision Source Credibility Model Youth Consumer Perception Medium of communication
Online-ссылка:	https://scholar.mzumbe.ac.tz/handle/123456789/1097
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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