Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

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A dissertation submitted to Mzumbe University as a partial /fulfilment of the requirements for award of the Degree of Master of Science in Marketing Management of Mzumbe University

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Dettagli Bibliografici
Autore principale:	Mwakilasa, Magreth Thadei
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	Mzumbe University 2024
Soggetti:	Celebrity Endorsement Consumer Purchase Decision Source Credibility Model Youth Consumer Perception Medium of communication
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/1097
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