Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths
A dissertation submitted to Mzumbe University as a partial /fulfilment of the requirements for award of the Degree of Master of Science in Marketing Management of Mzumbe University
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| Autor principal: | |
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| Formato: | Thesis |
| Idioma: | inglês |
| Publicado em: |
Mzumbe University
2024
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| Assuntos: | |
| Acesso em linha: | https://scholar.mzumbe.ac.tz/handle/123456789/1097 |
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| Resumo: | A dissertation submitted to Mzumbe University as a partial /fulfilment of the requirements for award of the Degree of Master of Science in Marketing Management of Mzumbe University |
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