Corporate social responsibility and firms’ financial performance: The case of Tanfoam and Zantel in Arusha

A dissertation submitted in partial to the requirements for the award of the Degree of Master of Science in Accounting and Finance (MSc A&F) of Mzumbe University

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Autore principale: Baraza, Mohammed S.
Natura: Tesi
Lingua:inglese
Pubblicazione: Mzumbe University 2024
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Accesso online:https://scholar.mzumbe.ac.tz/handle/123456789/962
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author Baraza, Mohammed S.
author_facet Baraza, Mohammed S.
author_sort Baraza, Mohammed S.
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description A dissertation submitted in partial to the requirements for the award of the Degree of Master of Science in Accounting and Finance (MSc A&F) of Mzumbe University
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spelling oai:41.59.85.69:123456789-9622024-07-09T16:20:55Z Corporate social responsibility and firms’ financial performance: The case of Tanfoam and Zantel in Arusha Baraza, Mohammed S. Corporate social responsibility Firms’ financial performance Marketing Tanfoam-Tanzania Zantel-Tanzania A dissertation submitted in partial to the requirements for the award of the Degree of Master of Science in Accounting and Finance (MSc A&F) of Mzumbe University The field of Corporate Social Responsibility (CSR) has grown exponentially over years. There are different views of the role of the firm in society and disagreement as to whether wealth maximization should be the sole goal of a corporation. This study focused on the corporate social responsibility (CSR) and firms’ financial performance. The aim of this study was to analyze the outcome of corporate social responsibilities on financial performance of the firms. Specifically, the study aimed to find out the reasons for the companies to engage in corporate social responsibility, to explore types of corporate social responsibilities which are more practiced by the firms and lastly to examine relationship between corporate social responsibilities and firms’ financial performance. The study adopted a case study research design where Zantel and Tanfoam Ltd located at Arusha were selected as units of analysis. Primary data were collected through questionnaire and documentary source such as journals, books and various organization reports for secondary information. A total of 42 respondents were used. With the help of computer software programme called Statistical Package for Social Sciences (SPSS) version 16.0, data collected were analyzed both quantitatively and qualitatively using percentages, mean weight and frequencies followed by interpretation, comparison and explanation from cross tabulation, charts and figures The outcome of the study indicated that the motives to engage in CSR included preserving reputation, employee motivation and give profit back to society. Philanthropic was the main type of CSR mostly practiced. The relationship between CSR and financial performance indicated that companies practicing CSR increased financial performance. Eventually, the study recommends that companies may promote sales, expand the branches in the region which will result into increased amount of profit hence uplift the amount of percentage to be allocated to CSR. Also the researcher suggests that a longitudinal study may be adopted in providing deeper insight into the relationship between CSR and financial performance. Private 2024-07-09T07:47:26Z 2024-07-09T07:47:26Z 2014 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/962 en application/pdf Mzumbe University
spellingShingle Corporate social responsibility
Firms’ financial performance
Marketing
Tanfoam-Tanzania
Zantel-Tanzania
Baraza, Mohammed S.
Corporate social responsibility and firms’ financial performance: The case of Tanfoam and Zantel in Arusha
title Corporate social responsibility and firms’ financial performance: The case of Tanfoam and Zantel in Arusha
title_full Corporate social responsibility and firms’ financial performance: The case of Tanfoam and Zantel in Arusha
title_fullStr Corporate social responsibility and firms’ financial performance: The case of Tanfoam and Zantel in Arusha
title_full_unstemmed Corporate social responsibility and firms’ financial performance: The case of Tanfoam and Zantel in Arusha
title_short Corporate social responsibility and firms’ financial performance: The case of Tanfoam and Zantel in Arusha
title_sort corporate social responsibility and firms financial performance the case of tanfoam and zantel in arusha
topic Corporate social responsibility
Firms’ financial performance
Marketing
Tanfoam-Tanzania
Zantel-Tanzania
url https://scholar.mzumbe.ac.tz/handle/123456789/962
work_keys_str_mv AT barazamohammeds corporatesocialresponsibilityandfirmsfinancialperformancethecaseoftanfoamandzantelinarusha