Business information needs and seeking behavior of tie and dye Small and Medium scale Entrepreneurs (SMSEs)

A research paper submitted to the Journal Article in Interdisciplinary Studies on Information Technology and Business (ISITB

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Main Authors: Peter, Siyao, Mosha, Goodluck E., Ochieng, Lucy Mathoro.
Format: Article
Language:English
Published: Journal Article in Interdisciplinary Studies on Information Technology and Business (ISITB 2024
Subjects:
Online Access:https://scholar.mzumbe.ac.tz/handle/123456789/537
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author Peter, Siyao
Mosha, Goodluck E.
Ochieng, Lucy Mathoro.
author_facet Peter, Siyao
Mosha, Goodluck E.
Ochieng, Lucy Mathoro.
author_sort Peter, Siyao
collection DSpace
description A research paper submitted to the Journal Article in Interdisciplinary Studies on Information Technology and Business (ISITB
format Article
id oai:41.59.85.69:123456789-537
institution Mzumbe University
language English
publishDate 2024
publisher Journal Article in Interdisciplinary Studies on Information Technology and Business (ISITB
record_format dspace
spelling oai:41.59.85.69:123456789-5372024-04-03T12:15:11Z Business information needs and seeking behavior of tie and dye Small and Medium scale Entrepreneurs (SMSEs) Peter, Siyao Mosha, Goodluck E. Ochieng, Lucy Mathoro. Information needs Information seeking behavior Tie and dye Small and medium scale entrepreneurs A research paper submitted to the Journal Article in Interdisciplinary Studies on Information Technology and Business (ISITB This study investigates the business information needs and seeking behavior of tie and dye SMSEs in Ilala and Kinondoni Districts in Dar es Salaam, Tanzania. It comprised a sample of 50 respondents who were largely 41(82%) females and only 9(18%) males. It used a cross-sectional design for both quantitative and qualitative research approaches. The data were collected by using structured questionnaires, and face –to –face interviews. The ones collected through questionnaires were summarized and analyzed using SPSS and Microsoft Excel Spread sheet. Data from the in-depth interview were analyzed using content analysis. The key findings of the study indicate that: firstly tie and dye SMSE members prefer to seek information through radios, printed materials, television, mobile and landline phones, friends, relatives, neighbors, business leaders, and by consulting the experienced SMSEs so as to share information. Secondly, the mostly needed tie and dye information includes market situation, credit availability from financial institutions, information on business risks, sources of raw materials, and information on external market opportunities. Thirdly, the study identified challenges facing the tie and dye SMSEs in seeking for information. The challenges were: excessive cost of accessing information, format and language problems, lack of knowledge and skills on how to seek information and inaccessible information sources such as libraries and information centers. The study recommends the presence of accessible libraries and information centers containing relevant and simple information materials written in well understood languages on tie and dye business. 2024-04-03T12:15:08Z 2024-04-03T12:15:08Z 2013 Article APA https://scholar.mzumbe.ac.tz/handle/123456789/537 en application/pdf Journal Article in Interdisciplinary Studies on Information Technology and Business (ISITB
spellingShingle Information needs
Information seeking behavior
Tie and dye
Small and medium scale entrepreneurs
Peter, Siyao
Mosha, Goodluck E.
Ochieng, Lucy Mathoro.
Business information needs and seeking behavior of tie and dye Small and Medium scale Entrepreneurs (SMSEs)
title Business information needs and seeking behavior of tie and dye Small and Medium scale Entrepreneurs (SMSEs)
title_full Business information needs and seeking behavior of tie and dye Small and Medium scale Entrepreneurs (SMSEs)
title_fullStr Business information needs and seeking behavior of tie and dye Small and Medium scale Entrepreneurs (SMSEs)
title_full_unstemmed Business information needs and seeking behavior of tie and dye Small and Medium scale Entrepreneurs (SMSEs)
title_short Business information needs and seeking behavior of tie and dye Small and Medium scale Entrepreneurs (SMSEs)
title_sort business information needs and seeking behavior of tie and dye small and medium scale entrepreneurs smses
topic Information needs
Information seeking behavior
Tie and dye
Small and medium scale entrepreneurs
url https://scholar.mzumbe.ac.tz/handle/123456789/537
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AT moshagoodlucke businessinformationneedsandseekingbehavioroftieanddyesmallandmediumscaleentrepreneurssmses
AT ochienglucymathoro businessinformationneedsandseekingbehavioroftieanddyesmallandmediumscaleentrepreneurssmses