The learning experiences of batik and tie and dye small-scale exporters in Arusha and Dar es salaam, Tanzania
This study used the Learning Organization theoretical framework. It aimed at looking at how tie and dye and batik entrepreneurs are learning to export their products in both regional and international markets. The units of enquiry in this qualitative research were small-scale batik and tie and dye g...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | en_US |
| Publicado em: |
African Clothing and Footwear Research Network
2023
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| Acesso em linha: | http://192.168.30.20:4000/handle/123456789/293 |
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| Resumo: | This study used the Learning Organization theoretical framework. It aimed at looking at how tie and dye and batik entrepreneurs are learning to export their products in both regional and international markets. The units of enquiry in this qualitative research were small-scale batik and tie and dye garment producers as well as firms involved in production and export. Arusha and Dar es Salaam were selected as areas of study because of their activeness in batik and tie and dye business. Seven cases from each town were selected with the snowballing technique being used, where one respondent was asked to identify the other. Primary data was collected for analysis using a structured interview guide. The results showed that the more experienced entrepreneurs learn how to export more than the relatively inexperienced ones, and there were more women entrepreneurs than men. That exporting had more children and dependents than those who sold locally. They learn e d to export to g e t m o re income to support their families. The impact of education was not clear as entrepreneurs with different levels are involved in export. Most export to the East African region. Entrepreneurs learn to export by participating in exhibitions, promoting their business, dealing with intermediaries and training received in their former jobs, including UNIDO, SIDO, ADAT, Tabata Development Fund and Anglican Development Agency. They also learn through work experience, networking, export procedures, business employees and also through solving customers’ complaints. Local authorities in areas where the batik business is active should help in training these people on marketing especially regionally and internationally. NGOs dealing with entrepreneurship should focus their training on marketing issues instead of dealing with production only. Since the study is a qualitative one with a small sample, a further survey is needed to quantify the results to make more general conclusions. |
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