Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company

A dissertation submitted to partial fulfillment of the requirements for award of of the degree of Master's of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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书目详细资料
主要作者: Mageni, Joseph
格式: Thesis
语言:英语
出版: Mzumbe University 2025
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在线阅读:https://scholar.mzumbe.ac.tz/handle/123456789/1854
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