Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
A dissertation submitted to partial fulfillment of the requirements for award of of the degree of Master's of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
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| Autor principal: | |
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| Formato: | Tesis |
| Lenguaje: | inglés |
| Publicado: |
Mzumbe University
2025
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| Materias: | |
| Acceso en línea: | https://scholar.mzumbe.ac.tz/handle/123456789/1854 |
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| Sumario: | A dissertation submitted to partial fulfillment of the requirements for award of of the degree of Master's of Business Administration in Corporate Management (MBA-CM) of Mzumbe University |
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