The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Management in Corporate Management (MBA-CM) of Mzumbe University
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| Autore principale: | |
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| Natura: | Tesi |
| Lingua: | inglese |
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Mzumbe University
2024
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| Soggetti: | |
| Accesso online: | https://scholar.mzumbe.ac.tz/handle/123456789/1817 |
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| Riassunto: | A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Management in Corporate Management (MBA-CM) of Mzumbe University |
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