Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region

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A dissertation submitted to Mzumbe University as a partial fulfilment of the requirements for the award of the Degree of Master of Business Administration in Corporate Management (MBA - CM) of Mzumbe University,

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Dettagli Bibliografici
Autore principale:	Komwihangilo, Auson J
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	Mzumbe University 2024
Soggetti:	Consumer choice Price Youth consumers Brand image
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/1800
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