The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of Master’s Degree of Business Administration (MBA-CM) of Mzumbe University.

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Bibliographic Details
Main Author: Ngowi, Anthony R.
Format: Thesis
Language:English
Published: Mzumbe University 2024
Subjects:
Online Access:https://scholar.mzumbe.ac.tz/handle/123456789/1674
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