The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students

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A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of Master’s Degree of Business Administration (MBA-CM) of Mzumbe University.

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Bibliographic Details
Main Author:	Ngowi, Anthony R.
Format:	Thesis
Language:	English
Published:	Mzumbe University 2024
Subjects:	Internet advertising Consumer behavior Promotion
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1674
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