Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Dissertation submitted to the School of Business as a partial fulfilment of the requirements for award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.
Guardado en:
Autor principal: | Bee, Filomena Faustine |
---|---|
Formato: | Tesis |
Lenguaje: | inglés |
Publicado: |
Mzumbe University
2024
|
Materias: | |
Acceso en línea: | https://scholar.mzumbe.ac.tz/handle/123456789/1659 |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
por: Bee, Filomena Faustine
Publicado: (2024)
por: Bee, Filomena Faustine
Publicado: (2024)
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
por: Ngowi, Anthony R.
Publicado: (2024)
por: Ngowi, Anthony R.
Publicado: (2024)
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
por: Ngowi, Anthony R.
Publicado: (2024)
por: Ngowi, Anthony R.
Publicado: (2024)
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
por: Mbaga, Mwedady Hemedi
Publicado: (2024)
por: Mbaga, Mwedady Hemedi
Publicado: (2024)
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
por: Mbaga, Mwedady Hemedi
Publicado: (2024)
por: Mbaga, Mwedady Hemedi
Publicado: (2024)
Consumer behavior : buying, having, and being /
por: Solomon, Michael R.
Publicado: (2011)
por: Solomon, Michael R.
Publicado: (2011)
Consumer behaviour : a European perspective /
por: Solomon, Michael R.
Publicado: (2002)
por: Solomon, Michael R.
Publicado: (2002)
The unmanageable consumer /
por: Gabriel, Yiannis
Publicado: (2006)
por: Gabriel, Yiannis
Publicado: (2006)
Consumer behavior : Buying, having, and being /
por: Solomon, Michael R
Publicado: (2009)
por: Solomon, Michael R
Publicado: (2009)
Contemporary cases in consumer behavior /
por: Blackwell, Roger D.
Publicado: (1977)
por: Blackwell, Roger D.
Publicado: (1977)
Consumer behavior and managerial decision making /
por: Kardes, Frank R.
Publicado: (2002)
por: Kardes, Frank R.
Publicado: (2002)
The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
por: Njawa, Junior John
Publicado: (2024)
por: Njawa, Junior John
Publicado: (2024)
The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
por: Njawa, Junior John
Publicado: (2024)
por: Njawa, Junior John
Publicado: (2024)
Consumer behavior /
por: Schiffman, Leon G.
Publicado: (2000)
por: Schiffman, Leon G.
Publicado: (2000)
Consumer behavior /
por: Schiffman, Leon G.
Publicado: (1991)
por: Schiffman, Leon G.
Publicado: (1991)
Perspectives in consumer behavior /
por: Kassarjian Harold H.
Publicado: (1991)
por: Kassarjian Harold H.
Publicado: (1991)
Effective advertising : understanding when, how, and why advertising works
por: Tellis, Gerard J.
Publicado: (2004)
por: Tellis, Gerard J.
Publicado: (2004)
Service marketing : People, Technology, Strategy /
por: Lovelock, Christopher
Publicado: (2006)
por: Lovelock, Christopher
Publicado: (2006)
The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
por: Mwambusi, Rose Lwitiko
Publicado: (2024)
por: Mwambusi, Rose Lwitiko
Publicado: (2024)
The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
por: Mwambusi, Rose Lwitiko
Publicado: (2024)
por: Mwambusi, Rose Lwitiko
Publicado: (2024)
Consumer behavior in Asia /
por: Schütte, Hellmut
Publicado: (1998)
por: Schütte, Hellmut
Publicado: (1998)
The consumer interest : dimensions and policy implications /
por: Forbes, J. D.
Publicado: (1987)
por: Forbes, J. D.
Publicado: (1987)
Marketing practices and principles /
Publicado: (1995)
Publicado: (1995)
Consumer protection law : provisions and procedure
por: Chaudhary, Ram Naresh Prasad
Publicado: (2006)
por: Chaudhary, Ram Naresh Prasad
Publicado: (2006)
Consumer behavior/
por: Schiffman, Leon G.
Publicado: (2008)
por: Schiffman, Leon G.
Publicado: (2008)
Instructor's manual to accompany Microeconomics : theory and application
por: Salvatore, Dominick
Publicado: (2003)
por: Salvatore, Dominick
Publicado: (2003)
Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
por: Uhagile, Glory T
Publicado: (2024)
por: Uhagile, Glory T
Publicado: (2024)
Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
por: Uhagile, Glory T
Publicado: (2024)
por: Uhagile, Glory T
Publicado: (2024)
Consumer protection : law and practice
por: Jain, N. K
Publicado: (2008)
por: Jain, N. K
Publicado: (2008)
Consumer Law in nutshell
por: Silberstein, Sandra
Publicado: (2007)
por: Silberstein, Sandra
Publicado: (2007)
Advances in consumer research
Publicado: (2003)
Publicado: (2003)
Microeconomics and behavior /
por: Frank, Robert H.
Publicado: (2008)
por: Frank, Robert H.
Publicado: (2008)
Consumer protection law
por: Myneni, S. R.
Publicado: (2010)
por: Myneni, S. R.
Publicado: (2010)
Consumer law in a nutshell /
por: Epstein, David G.
Publicado: (1981)
por: Epstein, David G.
Publicado: (1981)
Consumer sales law
por: Macleod, John
Publicado: (2002)
por: Macleod, John
Publicado: (2002)
Buying and selling private companies and businesses
por: Beswick, Simon
Publicado: (1996)
por: Beswick, Simon
Publicado: (1996)
Assessing the effectiveness of advertising /
por: Lovell, Mark
Publicado: (1975)
por: Lovell, Mark
Publicado: (1975)
Principles of economics
por: Dwivedi, D. N.
Publicado: (1985)
por: Dwivedi, D. N.
Publicado: (1985)
Effective advertising : understanding when, how and why advertising works/
por: Tellis, Gerald J.
Publicado: (2006)
por: Tellis, Gerald J.
Publicado: (2006)
Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
por: Mageni, Joseph
Publicado: (2025)
por: Mageni, Joseph
Publicado: (2025)
Ejemplares similares
-
Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
por: Bee, Filomena Faustine
Publicado: (2024) -
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
por: Ngowi, Anthony R.
Publicado: (2024) -
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
por: Ngowi, Anthony R.
Publicado: (2024) -
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
por: Mbaga, Mwedady Hemedi
Publicado: (2024) -
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
por: Mbaga, Mwedady Hemedi
Publicado: (2024)