Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Dissertation submitted to the School of Business as a partial fulfilment of the requirements for award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.
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| Format: | Thesis |
| Language: | English |
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Mzumbe University
2024
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| Subjects: | |
| Online Access: | https://scholar.mzumbe.ac.tz/handle/123456789/1659 |
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| Summary: | Dissertation submitted to the School of Business as a partial fulfilment of the requirements for award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University. |
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