Effectiveness of word of mouth marketing in company’s sales performance in the fast food industry: The case of chef’s pride – restaurant Dar es salaam

Effectiveness of word of mouth marketing in company’s sales performance in the fast food industry: The case of chef’s pride – restaurant Dar es salaam

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A dissertation submitted to Mzumbe University in partial fulfillment of the requirement for the award of Master of Business Administration in Corporate Management (MBA-CM) Mzumbe University

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Detalhes bibliográficos
Autor principal: Ndutu, Fatuma
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe University 2024
Assuntos:
Fast food industry
Marketing in Campany sales
Investiment in Mass media
Word of Mouth Markerting
Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/1612
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