An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel
A dissertation submitted to Mzumbe University as a partial fulfillment of the requirement for the award of Master’s degree in Business Administration of Mzumbe University
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| Формат: | Диссертация |
| Язык: | английский |
| Опубликовано: |
Mzumbe University
2024
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| Предметы: | |
| Online-ссылка: | https://scholar.mzumbe.ac.tz/handle/123456789/1557 |
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| _version_ | 1820347764896169984 |
|---|---|
| author | Sechonge, Ally Salehe |
| author_facet | Sechonge, Ally Salehe |
| author_sort | Sechonge, Ally Salehe |
| collection | DSpace |
| description | A dissertation submitted to Mzumbe University as a partial fulfillment of the requirement for the award of Master’s degree in Business Administration of Mzumbe University |
| format | Thesis |
| id | oai:41.59.85.69:123456789-1557 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2024 |
| publisher | Mzumbe University |
| record_format | dspace |
| spelling | oai:41.59.85.69:123456789-15572024-10-31T07:26:39Z An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel Sechonge, Ally Salehe Social media Entrepreneurs Traders A dissertation submitted to Mzumbe University as a partial fulfillment of the requirement for the award of Master’s degree in Business Administration of Mzumbe University Social media network has recently become an important aspect for communicating within the society, whereby most of entrepreneurs, traders and telecom companies are using social networks as a new market tool for promoting their product. The research is intended to assess the role of social media networks as a new marketing tool in telecommunication companies. Questionnaires were employed to assess the role of social media networks in telecommunication companies. The research employed mixed approach, Qualitative and quantitative data was collected from the selected respondents. Respondents were selected by purposive sampling for the marketing officers and convenience sampling. Finally, both primary and secondary data was sorted, arranged and analyzed. During the study, researcher looked the trend of social media networks as a marketing tool in the country. Then, the researcher established relationship between the roles of social networks and marketing Based on the findings, the researcher also identified gaps and roles of social media networks as a new marketing tool in telecommunication companies. Private 2024-10-31T07:26:35Z 2024-10-31T07:26:35Z 2015 Thesis CPA https://scholar.mzumbe.ac.tz/handle/123456789/1557 en application/pdf Mzumbe University |
| spellingShingle | Social media Entrepreneurs Traders Sechonge, Ally Salehe An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel |
| title | An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel |
| title_full | An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel |
| title_fullStr | An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel |
| title_full_unstemmed | An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel |
| title_short | An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel |
| title_sort | assessment of the role of social media networks as a new marketing tool in telecommunication companies a case study of zantel |
| topic | Social media Entrepreneurs Traders |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/1557 |
| work_keys_str_mv | AT sechongeallysalehe anassessmentoftheroleofsocialmedianetworksasanewmarketingtoolintelecommunicationcompaniesacasestudyofzantel AT sechongeallysalehe assessmentoftheroleofsocialmedianetworksasanewmarketingtoolintelecommunicationcompaniesacasestudyofzantel |