Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
Mzumbe University
2024
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| Accès en ligne: | https://scholar.mzumbe.ac.tz/handle/123456789/1284 |
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