Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

Mostra altre versioni (1)

A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.

Salvato in:

Dettagli Bibliografici
Autore principale:	Tairo, Ester C
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	Mzumbe University 2024
Soggetti:	Customer data usage in banking industry Service quality in banking industry Customer equity Customer relationship management
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/1284
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
di: Tairo, Ester C
Pubblicazione: (2024)

The impact of customer relationship management on the performance of banks in Tanzania: A case of Exim Bank (T) LTD
di: Kapologwe, Lugano A.
Pubblicazione: (2024)

The impact of customer relationship management on the performance of banks in Tanzania: A case of Exim Bank (T) LTD
di: Kapologwe, Lugano A.
Pubblicazione: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
di: Abdalla, Zainab.S
Pubblicazione: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
di: Abdalla, Zainab.S
Pubblicazione: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
di: Kazula, Lameck Zacharia
Pubblicazione: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
di: Kazula, Lameck Zacharia
Pubblicazione: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
di: Mduma, Esther M.
Pubblicazione: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
di: Mduma, Esther M.
Pubblicazione: (2024)

Customer relationship management : how to turn a good business int great one
di: Robert-Phelps Graham
Pubblicazione: (1998)

The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam region
di: Mwikwabhi, Mary M.
Pubblicazione: (2025)

The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam region
di: Mwikwabhi, Mary M.
Pubblicazione: (2025)

E-banking and its relationship to customer’s perceived usefulness: A case of commercial banks in Morogoro municipality
di: Sangali, Samwel John
Pubblicazione: (2024)

E-banking and its relationship to customer’s perceived usefulness: A case of commercial banks in Morogoro municipality
di: Sangali, Samwel John
Pubblicazione: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
di: Richard E. Ollotu,
Pubblicazione: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
di: Richard E. Ollotu,
Pubblicazione: (2024)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
di: Masika, Emmanuel Julian
Pubblicazione: (2024)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
di: Masika, Emmanuel Julian
Pubblicazione: (2024)

Strategic marketing : Creating competitive advantage /
di: West, Douglas
Pubblicazione: (2006)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
di: Hamisi, Musa
Pubblicazione: (2024)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
di: Hamisi, Musa
Pubblicazione: (2024)

Customers’ switching behavior on banking performance: A case of National Bank of Commerce Morogoro.
di: Murungu, Fadhili
Pubblicazione: (2024)

Customers’ switching behavior on banking performance: A case of National Bank of Commerce Morogoro.
di: Murungu, Fadhili
Pubblicazione: (2024)

Influence of customer service management in performance of banking industry : The case of microfinance bank , Mororgoro Tanzania
di: Lyatuu, Emmanuel D
Pubblicazione: (2024)

Influence of customer service management in performance of banking industry : The case of microfinance bank , Mororgoro Tanzania
di: Lyatuu, Emmanuel D
Pubblicazione: (2024)

Service quality delivery and its impact on customer satisfaction in the bank services in Tanzania: The case of Moshi Uchumi Commercial Bank
di: Shanghali, John Wifred
Pubblicazione: (2025)

Service quality delivery and its impact on customer satisfaction in the bank services in Tanzania: The case of Moshi Uchumi Commercial Bank
di: Shanghali, John Wifred
Pubblicazione: (2025)

Assesment of the impact of service quality on customer satisfaction and loyality in banking Sector in Tanzania: Case of Diamond trust bank (Ltd) Tanga
di: Tarimo, Lilian
Pubblicazione: (2024)

Assesment of the impact of service quality on customer satisfaction and loyality in banking Sector in Tanzania: Case of Diamond trust bank (Ltd) Tanga
di: Tarimo, Lilian
Pubblicazione: (2024)

Influnce of customer service management in performance of banking industry : The case of microfunace bank , Mororgoro Tnzania
di: Lyatuu, Emmanuel
Pubblicazione: (2024)

Influnce of customer service management in performance of banking industry : The case of microfunace bank , Mororgoro Tnzania
di: Lyatuu, Emmanuel
Pubblicazione: (2024)

The factors influencing customers choice of banking services in Tanzania.
di: Zainabu,Msangi
Pubblicazione: (2024)

The factors influencing customers choice of banking services in Tanzania.
di: Zainabu,Msangi
Pubblicazione: (2024)

Customer perceptions on E-Banking in Tanzania: A case of selected commercial bank in Dar es salaam
di: Erick, Clearence
Pubblicazione: (2024)

Customer perceptions on E-Banking in Tanzania: A case of selected commercial bank in Dar es salaam
di: Erick, Clearence
Pubblicazione: (2024)

Defying the limits : reaching new heights in customer relationship management
Pubblicazione: (2000)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
di: Mushi, Onael W.
Pubblicazione: (2024)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
di: Mushi, Onael W.
Pubblicazione: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
di: Mashingia, Neema N.J
Pubblicazione: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
di: Mashingia, Neema N.J
Pubblicazione: (2024)