Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

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A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.

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Bibliographic Details
Main Author: Tairo, Ester C
Format: Thesis
Language:English
Published: Mzumbe University 2024
Subjects:
Customer data usage in banking industry
Service quality in banking industry
Customer equity
Customer relationship management
Online Access:https://scholar.mzumbe.ac.tz/handle/123456789/1284
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