Graduates ’ perceptions of the contribution of university education to graduate employment in Tanzania

A dissertation submitted in partial fulfilment of the requirement for the award of the Masters of Science in Marketing Management (MSC MKT) of Mzumbe University.

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Bibliographic Details
Main Author: Anderson, Gloria
Format: Thesis
Language:English
Published: Mzumbe University 2024
Subjects:
Online Access:https://scholar.mzumbe.ac.tz/handle/123456789/1277
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author Anderson, Gloria
author_facet Anderson, Gloria
author_sort Anderson, Gloria
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description A dissertation submitted in partial fulfilment of the requirement for the award of the Masters of Science in Marketing Management (MSC MKT) of Mzumbe University.
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institution Mzumbe University
language English
publishDate 2024
publisher Mzumbe University
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spelling oai:41.59.85.69:123456789-12772024-09-24T09:09:49Z Graduates ’ perceptions of the contribution of university education to graduate employment in Tanzania Anderson, Gloria Graduate employment in Tanzania University education contribution to employment Graduate employability Human capital theory A dissertation submitted in partial fulfilment of the requirement for the award of the Masters of Science in Marketing Management (MSC MKT) of Mzumbe University. Graduate employability has become a thorny issue in the economies developing countries like Tanzania. Since the literature is replete with reports and stories of hardships that graduates face in finding employment and employer dissatisfaction with graduates seeking employment despite the fact of them being seen as the key to economic success. Their poor professional preparedness for the workplace has resulted in the creation of the common descriptor of ‘half-baked’ by many employers. This study contributes to the growing body of knowledge on graduate employability and university education in Tanzania by shedding light and increasing understanding on the contribution of university education to graduate employment through the lens of graduates ’perceptions. Primary data were collected by means of an online questionnaire from a sample size of 100 graduates from various universities in Tanzania who happened to participate in the sales boot camp organized by Mzumbe University Dar es Salaam Campus College, whereas secondary data were obtained from various literature sources such as newspaper, scholarly articles, publications and journals. A survey design and an exploratory research approach was used to collect empirical data from the graduates. The collected data were analyzed by the use of SPSS software, where both qualitative and quantitative analysis techniques were employed. Major inspiration that made the graduates to choose those field of study was because of their strong link to the labor market, but they did not help them to secure jobs immediately after graduating but surprisingly only 34% out of the 100 respondents were able to be employed. However graduates were not satisfied with the content of the University curriculum as they have agreed that there was no stronger relationship between what they studied and the requirements of the labour market, as the skills did not match with the practical content that is needed in the labour market and therefore graduates called for incorporation of more practical aspects in the university curriculum that will better fit the requirements of the labour market. Private 2024-09-24T09:09:45Z 2024-09-24T09:09:45Z 2018 Thesis https://scholar.mzumbe.ac.tz/handle/123456789/1277 en application/pdf Mzumbe University
spellingShingle Graduate employment in Tanzania
University education contribution to employment
Graduate employability
Human capital theory
Anderson, Gloria
Graduates ’ perceptions of the contribution of university education to graduate employment in Tanzania
title Graduates ’ perceptions of the contribution of university education to graduate employment in Tanzania
title_full Graduates ’ perceptions of the contribution of university education to graduate employment in Tanzania
title_fullStr Graduates ’ perceptions of the contribution of university education to graduate employment in Tanzania
title_full_unstemmed Graduates ’ perceptions of the contribution of university education to graduate employment in Tanzania
title_short Graduates ’ perceptions of the contribution of university education to graduate employment in Tanzania
title_sort graduates perceptions of the contribution of university education to graduate employment in tanzania
topic Graduate employment in Tanzania
University education contribution to employment
Graduate employability
Human capital theory
url https://scholar.mzumbe.ac.tz/handle/123456789/1277
work_keys_str_mv AT andersongloria graduatesperceptionsofthecontributionofuniversityeducationtograduateemploymentintanzania