Impact of employee motivation toward improving employee’s service delivery at Vodacom (T)Limited

A Dissertation Submitted in Partial Fulfillment of the Requirement for Degree of Master of Science in Marketing Management (MSC-MKT) of Mzumbe University

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Autore principale: Sangaya, Michael
Natura: Tesi
Lingua:en_US
Pubblicazione: Mzumbe University 2023
Accesso online:http://192.168.30.20:4000/handle/123456789/114
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author Sangaya, Michael
author_facet Sangaya, Michael
author_sort Sangaya, Michael
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description A Dissertation Submitted in Partial Fulfillment of the Requirement for Degree of Master of Science in Marketing Management (MSC-MKT) of Mzumbe University
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institution Mzumbe University
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spelling oai:41.59.85.69:123456789-1142023-07-05T08:49:26Z Impact of employee motivation toward improving employee’s service delivery at Vodacom (T)Limited Sangaya, Michael A Dissertation Submitted in Partial Fulfillment of the Requirement for Degree of Master of Science in Marketing Management (MSC-MKT) of Mzumbe University The purpose of this study was to assess the impact of employee motivation toward improving employee service delivery at Vodacom (t) Limited. The study employed case study design with a sample of 98 staff working with Vodacom was selected using simple random sampling and purposive sampling. The data were collected using interviews and questionnaires and analysed using content analysis, descriptive statistics and regression analysis. The study revealed that employees' salary, performance bonuses, loans with low-interest rate, health insurance and end-of-year employees trip package have positive statistically significant relationship with staff always deliver services consistent with expectations of customers. The study found that employees salary, performance bonuses, loan with low interest rate and end of year employees trip package have positive statistically significant relationship with staff never receive complaints after serving customers while property loans (Car and land), low interest rate, health insurance and performance acknowledgement have positive statistically insignificant relationship with staff never receive complaints after serving customers. The study found that management work close with staff and trust them in their daily operations, management should create succession plan for motivating employees in senior position, increasing wage and bonus of employees, giving opportunity for staff to buy shares of the company so that they can be part and parcel of the organization, promote employees recognition and appreciation for their work done by rewarding them annually and promote employees recognition and appreciation for their work done by rewarding them annually as factors that need to be taken into account to improve employees motivation as stimulus for quality service delivery at Vodacom Tanzania Limited. The study recommends that Vodacom Tanzania has to improve the employee's salary, performance bonuses, loan with low interest rate and end of year employee’s trip package motivation in order to ensure that staffs always deliver services which are consistent with expectations of the customers and at the same time reduce amount of complaints received after serving customers. Private 2023-07-04T05:51:02Z 2023-07-04T05:51:02Z 2071 Thesis APA http://192.168.30.20:4000/handle/123456789/114 en_US application/pdf Mzumbe University
spellingShingle Sangaya, Michael
Impact of employee motivation toward improving employee’s service delivery at Vodacom (T)Limited
title Impact of employee motivation toward improving employee’s service delivery at Vodacom (T)Limited
title_full Impact of employee motivation toward improving employee’s service delivery at Vodacom (T)Limited
title_fullStr Impact of employee motivation toward improving employee’s service delivery at Vodacom (T)Limited
title_full_unstemmed Impact of employee motivation toward improving employee’s service delivery at Vodacom (T)Limited
title_short Impact of employee motivation toward improving employee’s service delivery at Vodacom (T)Limited
title_sort impact of employee motivation toward improving employee s service delivery at vodacom t limited
url http://192.168.30.20:4000/handle/123456789/114
work_keys_str_mv AT sangayamichael impactofemployeemotivationtowardimprovingemployeesservicedeliveryatvodacomtlimited