An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited

A dissertation submitted in partial fulfilment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University

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Detalhes bibliográficos
Autor principal:	Abdalla, Zainab.S
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2024
Assuntos:	customer loyalty customer satisfaction Bank performance Customer Relationship
Acesso em linha:	http://hdl.handle.net/11192/657 https://scholar.mzumbe.ac.tz/handle/123456789/873
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