An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited

A dissertation submitted in partial fulfilment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University

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Detalles Bibliográficos
Autor principal:	Abdalla, Zainab.S
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2024
Materias:	customer loyalty customer satisfaction Bank performance Customer Relationship
Acceso en línea:	http://hdl.handle.net/11192/657 https://scholar.mzumbe.ac.tz/handle/123456789/873
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