An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited

A dissertation submitted in partial fulfilment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Abdalla, Zainab.S
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	Mzumbe University 2024
الموضوعات:	customer loyalty customer satisfaction Bank performance Customer Relationship
الوصول للمادة أونلاين:	http://hdl.handle.net/11192/657 https://scholar.mzumbe.ac.tz/handle/123456789/873
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
حسب: Kazula, Lameck Zacharia
منشور في: (2024)

The impact of customer relationship management on the performance of banks in Tanzania: A case of Exim Bank (T) LTD
حسب: Kapologwe, Lugano A.
منشور في: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
حسب: Richard E. Ollotu,
منشور في: (2024)

Defying the limits : reaching new heights in customer relationship management
منشور في: (2000)

Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.
حسب: Gadiel, Magreth.
منشور في: (2026)

Customer relationship management : how to turn a good business int great one
حسب: Robert-Phelps Graham
منشور في: (1998)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
حسب: Tairo, Ester C
منشور في: (2024)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
حسب: Eric, Shoo Ainea
منشور في: (2024)

Customers’ switching behavior on banking performance: A case of National Bank of Commerce Morogoro.
حسب: Murungu, Fadhili
منشور في: (2024)

Influnce of customer service management in performance of banking industry : The case of microfunace bank , Mororgoro Tnzania
حسب: Lyatuu, Emmanuel
منشور في: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
حسب: Mduma, Esther M.
منشور في: (2024)

Factors affecting customer satisfaction in banking industry in Tanzania: A case of national microfinance bank (NMB) Bagamoyo branch
حسب: Chawinga, Elizabeth
منشور في: (2026)

The loyalty effect : the hidden force behind growth, profits, and lasting value /
حسب: Reichheld, Frederick F.
منشور في: (1996)

Assessment of the impact of e-banking on provision of quality service in banks A case study of Exim bank (T) Ltd. Mwanza branch
حسب: Tarimo, Bruno E.
منشور في: (2024)

E-banking and its relationship to customer’s perceived usefulness: A case of commercial banks in Morogoro municipality
حسب: Sangali, Samwel John
منشور في: (2024)

Service quality delivery and its impact on customer satisfaction in the bank services in Tanzania: The case of Moshi Uchumi Commercial Bank
حسب: Shanghali, John Wifred
منشور في: (2025)

Law of banking
حسب: Myneni, S. R
منشور في: (2006)

Relationship marketing : management of customer relationships
حسب: Bruhn, Manfred
منشور في: (2002)

Practice of banking 1: study text in banking /
منشور في: (1985)

The effect of automated teller machine (ATM) service on customer satisfaction in the Tanzanian banking sector: The case study of National Microfinance Bank (NMB), Ifakara branch
حسب: Tillya, Joseph J.
منشور في: (2024)

Relationship marketing : management of customer relationships /
حسب: Bruhn, Manfred
منشور في: (2003)

The role of credit cards on retaining bank customers at National Microfinance Bank plc.
حسب: Masika, Ashery Edward
منشور في: (2026)

Services management and marketing A customer relationship management approach
حسب: Gronroos, Christian
منشور في: (2001)

Assessment of customer’s perception and expectations of service quality in Tanzania’s commercial banks: The case of Azania bank
حسب: Mwandosya, Joyce E.
منشور في: (2024)

Influence of customer service management in performance of banking industry : The case of microfinance bank , Mororgoro Tanzania
حسب: Lyatuu, Emmanuel D
منشور في: (2024)

Customer perceptions on E-Banking in Tanzania: A case of selected commercial bank in Dar es salaam
حسب: Erick, Clearence
منشور في: (2024)

The factors influencing customers choice of banking services in Tanzania.
حسب: Zainabu,Msangi
منشور في: (2024)

The effects of customer service on organizational performance: A case of KBC Morogoro municipality
حسب: Kihombo, Dafrosa B
منشور في: (2024)

An examination of the relationship between service quality and customer satisfaction on mobile broadband provider: the case of zantel, Zanzibar.
حسب: Khamis, Amne Rashid
منشور في: (2024)

Assesment of the impact of service quality on customer satisfaction and loyality in banking Sector in Tanzania: Case of Diamond trust bank (Ltd) Tanga
حسب: Tarimo, Lilian
منشور في: (2024)

Services marking Integrating customer focus across the firm
حسب: Wilson, Alan
منشور في: (2008)

Services marketing Managing the service value chain
حسب: Bruhn Manfred
منشور في: (2006)

Services marketing Managing the service value chain
حسب: Bruhn Manfred
منشور في: (2006)

Fundamentals of selling Customers for life through services
حسب: Futrell Charles M.
منشور في: (2009)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
حسب: Hemedi, Kalezi
منشور في: (2024)

Customer service on the internet : building relationships, increasing loyality and staying competitive
حسب: Sterne, Jim
منشور في: (1996)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
حسب: Mashingia, Neema N.J
منشور في: (2024)

The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam Region
حسب: Mwikwabhi, Mary M.
منشور في: (2025)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
حسب: Mwakalukwa,Tulinagwe .
منشور في: (2024)

Marketing management
حسب: Winer S Russell
منشور في: (2004)