How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd

A dissertation submitted in partial fulfillment of the requirements for the award of degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University, Dar es Salaam Campus College

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Bibliographic Details
Main Author:	Kinigwa, G.M.
Format:	Thesis
Language:	English
Published:	Mzumbe University 2026
Subjects:	Brand preference Brand affinity Brand loyalty
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/2172
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