How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd

A dissertation submitted in partial fulfillment of the requirements for the award of degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University, Dar es Salaam Campus College

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Detalhes bibliográficos
Autor principal: Kinigwa, G.M.
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe University 2026
Assuntos:
Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/2172
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