Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania

A dissertation submitted in partial fulfillment of the requirements for the award of degree of Master's of Business Administration (MBA - CM) of Mzumbe University

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Autor principal: Chanjarika, Clement
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe University 2026
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Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/2164
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author Chanjarika, Clement
author_facet Chanjarika, Clement
author_sort Chanjarika, Clement
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description A dissertation submitted in partial fulfillment of the requirements for the award of degree of Master's of Business Administration (MBA - CM) of Mzumbe University
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publisher Mzumbe University
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spelling ir-:123456789-21642026-06-30T22:00:26Z Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania Chanjarika, Clement Imported Furniture Industry-Tanzania Global Trends -Production and Trade-Tanzania Locally Produced Furniture Furniture making A dissertation submitted in partial fulfillment of the requirements for the award of degree of Master's of Business Administration (MBA - CM) of Mzumbe University The study to assess Factors Leading Imported Furniture to be preferred over Locally Produced Ones was conducted at Ilala and Temeke Municipal Councils in Dar Es Salaam-Tanzania. The objectives were to; compare the prices of locally produced furniture to imported ones; identify the quality in terms of durability and varieties of the local furniture and that one of imported; examine promotion and advertisement on local furniture compared to that one of imported furniture; find out the cost of timber, manufacturing power, transportation and other factors of producing furniture locally compared to the cost of importing them; explore the reasons as to why people prefer imported furniture compared to locally produced ones. A sample of 150 respondents were used, in collecting data the study used questionnaires, interview guide and observation, secondary data were also used. The study found that the high price of local furniture make them to be less preferred compared to imported ones. The cause of that high price is the high cost of raw materials such as the price of buying timber is considerably higher despite of timber to be available in Tanzania. Moreover it found that high manufacturing cost which lead to high price of the local furniture is not only caused by high cost of raw materials but also poor power supply, poor technology, poor infrastructure and unfavorable tax and levy. It also found that the quality in terms of durability of the local furniture is high compared to imported furniture, but low preference of the local furniture is due to high price, less varieties, less promotion and advertisement, unpleasant appearance and long waiting time from ordering to deliverance of the local furniture. The study recommended that; Tanzania furniture manufacturers should not seek to compete at low price while the costs of production including the cost of timber, electric power, transportation are high, they should focus on means of reducing such kind of production costs. The controlling measures/way forward and recommendations on the high local production cost (high price), less varieties, less promotion and advertisement and others are evidently exposed on the study. Private 2026-06-30T11:16:01Z 2013 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/2164 en Thesis application/pdf Mzumbe University
spellingShingle Imported Furniture Industry-Tanzania
Global Trends -Production and Trade-Tanzania
Locally Produced Furniture
Furniture making
Chanjarika, Clement
Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania
title Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania
title_full Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania
title_fullStr Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania
title_full_unstemmed Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania
title_short Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania
title_sort factors leading imported furniture to be preferred over locally produced ones a case of ilala and temeke municipal councils in dar es salaam tanzania
topic Imported Furniture Industry-Tanzania
Global Trends -Production and Trade-Tanzania
Locally Produced Furniture
Furniture making
url https://scholar.mzumbe.ac.tz/handle/123456789/2164
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