The role of social media in service promotion in Tanzania: A multiple cases of Vodacom and Tigo communication companies

The role of social media in service promotion in Tanzania: A multiple cases of Vodacom and Tigo communication companies

A dissertation submitted in a partial fulfillment of the requirements for award of degree of Master's of Business Administration in Corporate Management(MBA-CM) of Mzumbe University

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Bibliographic Details
Main Author:	Chenga, Yvone
Format:	Thesis
Language:	English
Published:	Mzumbe University 2026
Subjects:	Social media-Tanzania sales promotion mobile phone companies Sarnoff’s Law Metcalfe’s Law.
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/2158
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