Institutional marketing strategies in the tourism industry in Tanzania: Case study of Tanzania Tourism Board (TTB).
A dissertation submitted in partial fulfillment of the requirement for the award of degree of Master’s in Business Administration in Corporate Management(MBA-CM) of Mzumbe University
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| Auteur principal: | Chengula, Elizabeth. |
|---|---|
| Format: | Thèse |
| Langue: | anglais |
| Publié: |
Mzumbe University
2026
|
| Sujets: | |
| Accès en ligne: | https://scholar.mzumbe.ac.tz/handle/123456789/2157 |
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Documents similaires
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Marketing in the tourism industry : the promotion of destination regions /
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