Institutional marketing strategies in the tourism industry in Tanzania: Case study of Tanzania Tourism Board (TTB).
A dissertation submitted in partial fulfillment of the requirement for the award of degree of Master’s in Business Administration in Corporate Management(MBA-CM) of Mzumbe University
Guardado en:
| Autor principal: | Chengula, Elizabeth. |
|---|---|
| Formato: | Tesis |
| Lenguaje: | inglés |
| Publicado: |
Mzumbe University
2026
|
| Materias: | |
| Acceso en línea: | https://scholar.mzumbe.ac.tz/handle/123456789/2157 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
Marketing in the tourism industry : the promotion of destination regions /
Publicado: (1988)
Publicado: (1988)
Tourism in Africa : development and inequality /
por: Pelizzo, Riccardo
Publicado: (2017)
por: Pelizzo, Riccardo
Publicado: (2017)
Tourism management
por: Sangar J.P
Publicado: (2006)
por: Sangar J.P
Publicado: (2006)
The role of tourism in poverty alleviation in Tanzania /
por: Luvanga, N. E.
Publicado: (2003)
por: Luvanga, N. E.
Publicado: (2003)
The 2001 Tanzania tourism sector survey : the international visitor's exit survey report & the survey of tourism establishment report
Publicado: (2004)
Publicado: (2004)
The 2001 Tanzania tourism sector survey : the international visitor's exit survey report & the survey of tourism establishment report
Publicado: (2004)
Publicado: (2004)
Tanzania tourism sector survey : the 2004 international visitors' exit survey report
Publicado: (2006)
Publicado: (2006)
Place and tourism promotion : urban regeneration? /
por: Matotay, Edmund Christopher
Publicado: (2010)
por: Matotay, Edmund Christopher
Publicado: (2010)
The roles of tourism industry in socio-economic development of Zanzibar : A case study of Zanzibar town
por: Moh’d, Issa S.
Publicado: (2026)
por: Moh’d, Issa S.
Publicado: (2026)
Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism.
por: Ali, Ali O.
Publicado: (2026)
por: Ali, Ali O.
Publicado: (2026)
Tourism and leisure research methods : data collection, analysis, and interpretation
por: Mick Finn
Publicado: (2000)
por: Mick Finn
Publicado: (2000)
The contribution of tourism on poverty reduction at Northern Region in Unguja: A case of pro poor tourism at Kiwengwa- Pongwe Village
por: Abdalla, Said Faraji
Publicado: (2024)
por: Abdalla, Said Faraji
Publicado: (2024)
E-commerce for development: eTourism as a showcase
por: Kamuzora Faustine Rweshabura
Publicado: (2025)
por: Kamuzora Faustine Rweshabura
Publicado: (2025)
The determinants of ICT adoption and usage among SMEs: the case of the tourism sector in Tanzania
por: Musabila Albogast Kilangi
Publicado: (2012)
por: Musabila Albogast Kilangi
Publicado: (2012)
Contribution of tourism on household’s income in Tanzania: The case of Mto wa Mbu in Arusha region
por: Igiha, Emmanuel
Publicado: (2024)
por: Igiha, Emmanuel
Publicado: (2024)
The contribution of tourism to poverty reduction at household level in Tanzania: A case study of Arumeru District Council
por: Massawe, Agape Anathe
Publicado: (2024)
por: Massawe, Agape Anathe
Publicado: (2024)
Contribution of hunting tourism on socio-economic development for local communities: A case of Ugalla ecosystem
por: Njau, Orest Thomas
Publicado: (2024)
por: Njau, Orest Thomas
Publicado: (2024)
E-Commerce for development : eTourism as a showcase/
por: Kamuzora,Faustin
Publicado: (2006)
por: Kamuzora,Faustin
Publicado: (2006)
The influence of Serengeti national park ecosystem tourism on improvement of rural livelihood development: A case of Robanda village
por: Joseph, Victoria
Publicado: (2025)
por: Joseph, Victoria
Publicado: (2025)
Operational efficiency of public enterprises
por: Singh, Mohar
Publicado: (1989)
por: Singh, Mohar
Publicado: (1989)
Marketing channel A management view
por: Rosenbloom Bert
Publicado: (2004)
por: Rosenbloom Bert
Publicado: (2004)
Marketing channel A management view
por: Rosenbloom Bert
Publicado: (2004)
por: Rosenbloom Bert
Publicado: (2004)
Tourism-driven livelihood dynamics: A comprehensive empirical study of Mount Kilimanjaro National Park communities in Tanzania
por: Kitole, Felician Andrew, et al.
Publicado: (2024)
por: Kitole, Felician Andrew, et al.
Publicado: (2024)
The utilization of scientific outputs in policy formulation in the Ministry of Natural Resources and Tourism, Tanzania
por: Uledi, Hamad K
Publicado: (2026)
por: Uledi, Hamad K
Publicado: (2026)
Marketing : creating value for customers /
por: Churchill, Gilbert A.
Publicado: (1995)
por: Churchill, Gilbert A.
Publicado: (1995)
Marketing communications : interactivity, communities and content
por: Hill, Christ
Publicado: (2009)
por: Hill, Christ
Publicado: (2009)
Promoting good governance in the public sector in Tanzania through ICT: A case of the Ministry of Natural Resources and Tourism
por: Safari, Thomas
Publicado: (2024)
por: Safari, Thomas
Publicado: (2024)
Marketing channels /
Publicado: (2001)
Publicado: (2001)
Marketing channels /
Publicado: (2008)
Publicado: (2008)
Strategic marketing channel management
por: Bowersox, Donald J.
Publicado: (2004)
por: Bowersox, Donald J.
Publicado: (2004)
Marketing channels
por: Stern, Louis W.
Publicado: (1992)
por: Stern, Louis W.
Publicado: (1992)
The impact of tourism activities on socio-economic Livelihood of communities: A case study of Mikumi national park and Bagamoyo District in Tanzania.
por: Nyore, Anastazia P
Publicado: (2026)
por: Nyore, Anastazia P
Publicado: (2026)
Telecommunications essentials : the complete global source for communications fundamentals, data networking and the Internet, and next-generation networks /
por: Goleniewski, Lillian
Publicado: (2002)
por: Goleniewski, Lillian
Publicado: (2002)
An assessment of human resource effectiveness in the hospitality industry of Mbeya region:A case of two selected hotels in Mbeya city
por: Mwakipesile, Sekela J.
Publicado: (2024)
por: Mwakipesile, Sekela J.
Publicado: (2024)
Marketing strategy /
por: Fifield Paul
Publicado: (1992)
por: Fifield Paul
Publicado: (1992)
The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.
por: Kidulani, Allan O.
Publicado: (2026)
por: Kidulani, Allan O.
Publicado: (2026)
Critical assessment of the challenges faced by ZIPA in ensuring investors’ compliance to intended investment
por: Juma, Faraji S
Publicado: (2024)
por: Juma, Faraji S
Publicado: (2024)
Global marketing management
por: Keegan Warren J.
Publicado: (2007)
por: Keegan Warren J.
Publicado: (2007)
Marketing management
por: Dickson R. Peter
Publicado: (1997)
por: Dickson R. Peter
Publicado: (1997)
Bussiness marketing management b2b
por: Hut Michael D.
Publicado: (2013)
por: Hut Michael D.
Publicado: (2013)
Ejemplares similares
-
Marketing in the tourism industry : the promotion of destination regions /
Publicado: (1988) -
Tourism in Africa : development and inequality /
por: Pelizzo, Riccardo
Publicado: (2017) -
Tourism management
por: Sangar J.P
Publicado: (2006) -
The role of tourism in poverty alleviation in Tanzania /
por: Luvanga, N. E.
Publicado: (2003) -
The 2001 Tanzania tourism sector survey : the international visitor's exit survey report & the survey of tourism establishment report
Publicado: (2004)