Institutional marketing strategies in the tourism industry in Tanzania: Case study of Tanzania Tourism Board (TTB).

Institutional marketing strategies in the tourism industry in Tanzania: Case study of Tanzania Tourism Board (TTB).

A dissertation submitted in partial fulfillment of the requirement for the award of degree of Master’s in Business Administration in Corporate Management(MBA-CM) of Mzumbe University

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Bibliographic Details
Main Author:	Chengula, Elizabeth.
Format:	Thesis
Language:	English
Published:	Mzumbe University 2026
Subjects:	Marketing strategies Tourism industry – Tanzania Tourism-Marketing Communication Channels.
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/2157
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