Institutional marketing strategies in the tourism industry in Tanzania: Case study of Tanzania Tourism Board (TTB).
A dissertation submitted in partial fulfillment of the requirement for the award of degree of Master’s in Business Administration in Corporate Management(MBA-CM) of Mzumbe University
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| 主要作者: | Chengula, Elizabeth. |
|---|---|
| 格式: | Thesis |
| 语言: | 英语 |
| 出版: |
Mzumbe University
2026
|
| 主题: | |
| 在线阅读: | https://scholar.mzumbe.ac.tz/handle/123456789/2157 |
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