The role of internal marketing on Tanzania Standard (Newspapers) Limited Performance: A case of Tanzania Standard (Newspapers) Limited (TSN).

The role of internal marketing on Tanzania Standard (Newspapers) Limited Performance: A case of Tanzania Standard (Newspapers) Limited (TSN).

A dissertation submitted in partial fulfillment of the requirements for the award of degree of Master's of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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Bibliographic Details
Main Author:	Chikira, Mgheni.
Format:	Thesis
Language:	English
Published:	Mzumbe University 2026
Subjects:	internal marketing-Tanzania Newspaper marketing Internal market segmentation Berry’s Model of internal marketing Goonoo’s model of internal marketing Meyer-Allen’s model
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/2156
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