Promoting sales of residential properties in Tanzania: How effective are the social media platforms?

Promoting sales of residential properties in Tanzania: How effective are the social media platforms?

A dissertation submitted in partial fulfillment of the requirements for award of the degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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Detalhes bibliográficos
Autor principal: Ditopile, Silver
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe University 2026
Assuntos:
Hierarchy of Effects Theory
AISDALS Love model
Empirical Literature review.
Social media platform
Sales promotion
Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/2130
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