Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism.
A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
Mzumbe University
2026
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://scholar.mzumbe.ac.tz/handle/123456789/2117 |
| الوسوم: |
إضافة وسم
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| _version_ | 1872791447988600832 |
|---|---|
| author | Ali, Ali O. |
| author_facet | Ali, Ali O. |
| author_sort | Ali, Ali O. |
| collection | DSpace |
| description | A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University. |
| format | Thesis |
| id | ir-:123456789-2117 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2026 |
| publisher | Mzumbe University |
| record_format | dspace |
| spelling | ir-:123456789-21172026-06-24T18:51:38Z Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism. Ali, Ali O. cultural tourism- Tanzania cultural heritage management- inclusive stakeholder model cultural tourism- Zanzibar. A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University. This research was a survey research, taking Ministry of Natural Resources and Tourism as well as Zanzibar Tourist Board as the case study. It used both, primary and secondary data to determine the effectiveness of the government strategies in developing cultural tourism in Tanzania. Primary data were collected with the use of questionnaires and interview guides, as well as personal observation. Secondary data collection involved reading of internal documents, journals, official reports at both Ministry of Natural Resources and Tourism as well as at Zanzibar Tourist Board and other documents related to cultural tourism outside them. The researcher observed that; the strategies used by Ministry of Natural Resources and Tourism as well as Zanzibar Tourist Board to develop cultural tourism in Tanzania include; Private sectors participation, Enforcement and formulation of Policy, advertising and Promoting Tanzania Cultural Tourism, improvement of social and physical infrastructure, creating Community awareness on the role and existence of cultural tourism. The researcher also concludes that government strategies are not effective in developing cultural tourism although not to the highest extent. This is because of several inadequacies which require to be rectified namely; poor community awareness, high competition from other countries, low promotion and advertisement, poor policy and poor social and physical infrastructures. Because of those findings of the study, the researcher concluded and recommended the following; Government should Improve Presentation and Conservation of Tanzanian Culture/Handicrafts, Initiation of Marketing Campaign, Improve Modalities for Community/Local people Involvement, Government and Private sector should form partnership, Infrastructures Improvement for Accessibility of Tourism Destinations as well as awareness and pride in the tourism attractions of Tanzania should be promoted and instilled among all Tanzanians. Private. 2026-06-19T06:19:38Z 2014 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/2117 en Thesis application/pdf Mzumbe University |
| spellingShingle | cultural tourism- Tanzania cultural heritage management- inclusive stakeholder model cultural tourism- Zanzibar. Ali, Ali O. Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism. |
| title | Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism. |
| title_full | Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism. |
| title_fullStr | Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism. |
| title_full_unstemmed | Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism. |
| title_short | Effectiveness of the government strategies in developing cultural tourism in Tanzania: A case of Ministry of natural resources and tourism and Zanzibar commission for tourism. |
| title_sort | effectiveness of the government strategies in developing cultural tourism in tanzania a case of ministry of natural resources and tourism and zanzibar commission for tourism |
| topic | cultural tourism- Tanzania cultural heritage management- inclusive stakeholder model cultural tourism- Zanzibar. |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/2117 |
| work_keys_str_mv | AT alialio effectivenessofthegovernmentstrategiesindevelopingculturaltourismintanzaniaacaseofministryofnaturalresourcesandtourismandzanzibarcommissionfortourism |