The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.
A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.
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| Format: | Thesis |
| Language: | English |
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Mzumbe University
2026
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| Subjects: | |
| Online Access: | https://scholar.mzumbe.ac.tz/handle/123456789/2110 |
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