The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.

The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.

A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.

Salvato in:

Dettagli Bibliografici
Autore principale:	Kidulani, Allan O.
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	Mzumbe University 2026
Soggetti:	Marketing segmentation Consumer behavior. Market strategy Higher learning institutions
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/2110
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi

Principles of marketing
di: Kotler, Philip
Pubblicazione: (1991)

Principles of marketing
di: Kotler, Philip
Pubblicazione: (1994)

Principles of marketing
di: Kotler, Philip
Pubblicazione: (1994)

Blended learning in higher education : framework, principles, and guidelines /
di: Garrison, D. R.
Pubblicazione: (2008)

Factors influencing academic staff job satisfaction in public higher learning institutions in Tanzania: A case of Mkwawa University College of Education
di: Makafu, Pendo D
Pubblicazione: (2024)

Marketing management Text and cases
di: Lal, Rajiv
Pubblicazione: (2005)

Marketing management
di: Sastry B. V. H. Kameswara
Pubblicazione: (2009)

Consumer behavior in Asia /
di: Schütte, Hellmut
Pubblicazione: (1998)

Marketing research
di: Beri, G. C.
Pubblicazione: (2000)

Investigating factors influencing the adoption and use of Free and Open Source Software (FOSS) in Tanzanian higher learning institutions: towards an Individual-Technology-Organizational-Environmental (ITOE) framework
di: Kisanjara, Simeo, et al.
Pubblicazione: (2024)

Emerging assumptions and the future of artificial intelligence in teaching and learning processes in higher learning institutions in sub-Saharan Africa: A review of literature
di: Mwilongo, Kardo, et al.
Pubblicazione: (2024)

The long tail : why the future of business is selling less of more /
di: Anderson, Chris
Pubblicazione: (2006)

Assessment of post training employee performance in higher learning institutions in Tanzania: A case of Ardhi University
di: Musa, Fatuma
Pubblicazione: (2024)

Towards mobile learning deployment in higher learning institutions: A report on the qualitative inquiries conducted in four universities in Tanzania
di: Ghasia, Mohamed A., et al.
Pubblicazione: (2024)

Developing e-resources utilisation strategies for Tanzanian higher learning institutions: a case of Mzumbe University
di: Mosha, Goodluck E., et al.
Pubblicazione: (2024)

Developing e-resources utilization strategies for Tanzanian higher learning institutions: A case of Mzumbe University
di: Mosha, Goodluck E., et al.
Pubblicazione: (2024)

Assessing the effectiveness of academic delivery in higher learning institutions in Tanzania: a case of three selected universities
di: Mtandi, Raiza
Pubblicazione: (2024)

Essentials of agricultural marketing : a manual for university and college students
di: Sanga, Elias. E.
Pubblicazione: (2013)

A comparative evaluation of e-learning adoption in private and public higher education institutions: A Tanzania survey
di: Mwamahusi, Mpe Paulo, et al.
Pubblicazione: (2024)

The practice of succession planning in Tanzania’s higher learning institutions: A case of Local Government Training Institute (LGTI),
di: Ndunguru,Geofrey
Pubblicazione: (2024)

Application of e-Learning in HLIs in Tanzania: The case of HLIs in Morogoro region,
di: Willy, Innocent
Pubblicazione: (2024)

Assessment of post training employee performance in higher learning institutions in Tanzania: A case of Ardhi University
di: Mussa, Fatuma
Pubblicazione: (2024)

Retail management
di: Bajaj, Chetan
Pubblicazione: (2005)

Blended learning and online tutoring : planning learner support and activity design /
di: MacDonald, Janet
Pubblicazione: (2008)

Contextualizing micro-learning deployment: An evaluation report of platforms for the higher education institutions in Tanzania
di: Ghasia, Mohamed Abdulrahman, et al.
Pubblicazione: (2024)

Micro-credentials in higher education institutions: An exploratory study of its place in Tanzania
di: Ghasia, Mohamedi, et al.
Pubblicazione: (2024)

Determinants of artificial intelligence use in research at higher learning institutions of Tanzania
di: Mbilinyi, Augustino Peter, et al.
Pubblicazione: (2025)

Consumer behavior
di: Engel F. James
Pubblicazione: (1995)

Marketing management Case studies
di: Gupta, S.L. Dr
Pubblicazione: (2007)

The role of higher eductaion in promoting entrepreneuship education : the case of public universities in Tanzania
di: Kalimasi, Perpetua. Kilasi
Pubblicazione: (2013)

Understanding effective learning : strategies for the classroom
di: Hewitt, Des
Pubblicazione: (2008)

Constructivist-based blended learning environments in higher education: student and teacher variables in the Tanzanian context2018
di: Machumu, Harun Julius
Pubblicazione: (2024)

Antecedents of continued usage intentions of web-based learning management system in Tanzania
di: Komba Mercy, et al.
Pubblicazione: (2024)

Modern marketing management /Principles and techniques
di: Jain J.N
Pubblicazione: (2007)

Reaching all through open and distance learning in Tanzania
di: Mwilongo, Kardo Joseph
Pubblicazione: (2024)

Students’ motivational factors and engagement strategies in constructivist: Based blended learning environments
di: Machumu, Haruni, Zhu Chang and Almasi,Mustapha
Pubblicazione: (2024)

The role of internal marketing on Tanzania Standard (Newspapers) Limited Performance: A case of Tanzania Standard (Newspapers) Limited (TSN).
di: Chikira, Mgheni.
Pubblicazione: (2026)

Soviet higher education
di: Shumilin, I. N.
Pubblicazione: (1962)

Financial markets and institutions/
di: Mishkin, Frederic S.
Pubblicazione: (2009)

Financial markets and institutions/
di: Mishkin, Frederic S.
Pubblicazione: (2006)