The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.

The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.

A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.

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Bibliographic Details
Main Author:	Kidulani, Allan O.
Format:	Thesis
Language:	English
Published:	Mzumbe University 2026
Subjects:	Marketing segmentation Consumer behavior. Market strategy Higher learning institutions
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/2110
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