The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.

The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.

A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.

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Detalhes bibliográficos
Autor principal:	Kidulani, Allan O.
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2026
Assuntos:	Marketing segmentation Consumer behavior. Market strategy Higher learning institutions
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/2110
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