The role of credit cards on retaining bank customers at National Microfinance Bank plc.
A dissertation =submitted to Mzumbe University –Dar –es-Salaam campus college in partial fulfillment of the requirements for award of the degree of Masters of Business Administration in Corporate Management of Mzumbe University.
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
Mzumbe University
2026
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://scholar.mzumbe.ac.tz/handle/123456789/2109 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| _version_ | 1872791451454144512 |
|---|---|
| author | Masika, Ashery Edward |
| author_facet | Masika, Ashery Edward |
| author_sort | Masika, Ashery Edward |
| collection | DSpace |
| description | A dissertation =submitted to Mzumbe University –Dar –es-Salaam campus college in partial fulfillment of the requirements for award of the degree of Masters of Business Administration in Corporate Management of Mzumbe University. |
| format | Thesis |
| id | ir-:123456789-2109 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2026 |
| publisher | Mzumbe University |
| record_format | dspace |
| spelling | ir-:123456789-21092026-06-24T18:55:36Z The role of credit cards on retaining bank customers at National Microfinance Bank plc. Masika, Ashery Edward Customer Bank retention-plc Bank credits cards. A dissertation =submitted to Mzumbe University –Dar –es-Salaam campus college in partial fulfillment of the requirements for award of the degree of Masters of Business Administration in Corporate Management of Mzumbe University. The study focused on the role of credit cards on retaining bank customers, conducted at National Microfinance Bank Plc Tanzania. The study has pointed out the historical background of the credit card and its emergency in relation to other modes on payment, and also has explained how much credit card has evolved from being a pure accounting function in a bank into a front-end customer facing function. One of the challenges facing backing industry in Tanzania is customer retaining and product innovations which this study has well covered and suggested the best ways in which customers can be retained while looking at the nature of the market as markets has varied challenges. Challenges of banks in retaining their customers by using credit cards, how to determine the relation between credit cards with customer retention, explanations on the strengths and weaknesses of credit cards in relations to customer retention has also been well covered, the number of customers linked to credit cards and reasons for non-retention has been well covered in this study. It has also discussed various things which emerged during interviews, the nature of the customers in the market, and how the credit cards work, its issuing procedure, the benefit to both insurer and the customer and their emerging issues especially the Tanzania market which is very informal. The study has recommended, establishing relationships with customers as a key factor to the success of a particular product in any banking business. This is because of human being nature of being connected to an individual whom they know and trust. The researcher really hopes that the output of this research shall be of practical use to the NATIONAL MICROFINANCE BANK Plc Private. 2026-06-18T09:50:13Z 2013 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/2109 en Thesis application/pdf Mzumbe University |
| spellingShingle | Customer Bank retention-plc Bank credits cards. Masika, Ashery Edward The role of credit cards on retaining bank customers at National Microfinance Bank plc. |
| title | The role of credit cards on retaining bank customers at National Microfinance Bank plc. |
| title_full | The role of credit cards on retaining bank customers at National Microfinance Bank plc. |
| title_fullStr | The role of credit cards on retaining bank customers at National Microfinance Bank plc. |
| title_full_unstemmed | The role of credit cards on retaining bank customers at National Microfinance Bank plc. |
| title_short | The role of credit cards on retaining bank customers at National Microfinance Bank plc. |
| title_sort | role of credit cards on retaining bank customers at national microfinance bank plc |
| topic | Customer Bank retention-plc Bank credits cards. |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/2109 |
| work_keys_str_mv | AT masikaasheryedward theroleofcreditcardsonretainingbankcustomersatnationalmicrofinancebankplc AT masikaasheryedward roleofcreditcardsonretainingbankcustomersatnationalmicrofinancebankplc |