Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam

A dissertation submitted in partial fulfilment of the requirement for the degree of Master of Business Administration in Corporate Management (MBA) of Mzumbe University.

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Autor principal: Mwanitete, Amos P.
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe University 2026
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Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/2105
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author Mwanitete, Amos P.
author_facet Mwanitete, Amos P.
author_sort Mwanitete, Amos P.
collection DSpace
description A dissertation submitted in partial fulfilment of the requirement for the degree of Master of Business Administration in Corporate Management (MBA) of Mzumbe University.
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institution Mzumbe University
language English
publishDate 2026
publisher Mzumbe University
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spelling ir-:123456789-21052026-07-15T11:02:47Z Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam Mwanitete, Amos P. Entry modes foreign markets SMEs Competitive Advantage Theory Normative Decision Theory Resource-based theory Geographical Cultural Psychic Economic and Political distance theory Transaction Cost Theory International Market Entry Modes Classification of Market Entry Models Domestic market. A dissertation submitted in partial fulfilment of the requirement for the degree of Master of Business Administration in Corporate Management (MBA) of Mzumbe University. This research was carried out to find out factors influencing SMEs’ selection of foreign market entry mode, objectives governed the research were: identifying various modes of SMEs foreign market entry, identifying factors influencing SMEs' selection of foreign market entry modes, discussing the significance of SMEs internationalization and assessing the impact of particular mode of foreign market entry to the performance of an SME. Research methods used to collect data were questionnaires; interview and documentary review, respondents from Kinondoni Dar es Salaam were involved. The data was analyzed by using Statistical tool so as to give the meaningful information. The research findings shows that large number of Tanzanian entrepreneurs have not yet internationalized their business abroad due to number of factors including, lack of capital to expand their business abroad, lack of information regarding business opportunities abroad and complexity of procedure to be followed to get the approval of trading abroad, on the other hand few have been trading abroad and the report shows that most of the entrepreneurs are using exhibition as the most appropriate entry mode to the global market as they said it is the easiest one, other modes identified includes exporting, licensing, joint venture and sole venture. Regarding factors influencing the selection mode of entry to the global market it was observed that market attractiveness is the one mostly influence large number of entrepreneurs to choose the entry mode, other factors mentioned includes competition, country risk, psychic distance, organizational culture and size of the firm, Lastly the report shows that entry modes to the global market have great impact to the performance of the SMEs as explained in the previous pages. The researcher recommends that the financial institutions should to promote entrepreneurship by giving them loans and setting low (affordable) interest rates. This will help to encourage more entrepreneurs to get involved in entrepreneurial activities and those who are already doing business will get the chance to expand their businesses further, furthermore the government of Tanzania should establish a coordinating office for outreach services for entrepreneurs owned businesses. The study recommends that there is a need to establish the coordinating office for facilitating the assessments of the financial resources and educating the entrepreneurs. This could take the form of a network of small and medium enterprise centers in various regions across the country, or the appointment of a dedicated entrepreneur’s officer in government regional offices. Private. 2026-06-18T07:30:45Z 2014 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/2105 en Thesis application/pdf Mzumbe University
spellingShingle Entry modes
foreign markets
SMEs
Competitive Advantage Theory
Normative Decision Theory
Resource-based theory
Geographical
Cultural
Psychic
Economic and Political distance theory
Transaction Cost Theory
International Market Entry Modes
Classification of Market Entry Models
Domestic market.
Mwanitete, Amos P.
Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam
title Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam
title_full Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam
title_fullStr Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam
title_full_unstemmed Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam
title_short Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam
title_sort assessment of the factors influencing the selection of entry modes into foreign markets by smes the case of kinondoni district in dar es salaam
topic Entry modes
foreign markets
SMEs
Competitive Advantage Theory
Normative Decision Theory
Resource-based theory
Geographical
Cultural
Psychic
Economic and Political distance theory
Transaction Cost Theory
International Market Entry Modes
Classification of Market Entry Models
Domestic market.
url https://scholar.mzumbe.ac.tz/handle/123456789/2105
work_keys_str_mv AT mwaniteteamosp assessmentofthefactorsinfluencingtheselectionofentrymodesintoforeignmarketsbysmesthecaseofkinondonidistrictindaressalaam