Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance

A dissertation submitted to Mzumbe University (DCC) as a partial fulfilment of the requirement for the award of Master's Degree of Applied Economics and Business of Mzumbe University

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Dettagli Bibliografici
Autore principale:	Masunu, Mwasi Raiya
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	Mzumbe University 2026
Soggetti:	Customers respond Brand offering Banking industry Perfomance Cognitive behavioral Financial performance Economic pespective Consumer behaviour Bank brands
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/2092
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