Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
A dissertation submitted to Mzumbe University (DCC) as a partial fulfilment of the requirement for the award of Master's Degree of Applied Economics and Business of Mzumbe University
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| Format: | Thesis |
| Language: | English |
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Mzumbe University
2026
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| Subjects: | |
| Online Access: | https://scholar.mzumbe.ac.tz/handle/123456789/2092 |
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