Factors affecting adoption and implementation of E-Commerce by SMEs in Tanzania: The case study of Kinondoni District

Factors affecting adoption and implementation of E-Commerce by SMEs in Tanzania: The case study of Kinondoni District

A dissertation submitted in partial fulfilment of the requirements for award of the degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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Dettagli Bibliografici
Autore principale:	Eddy, Mlay
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	Mzumbe University 2026
Soggetti:	E-Commerce SME’s- Tanzania Technology Push Model Technology Acceptance Model (TAM) Extended Technology Acceptance Model Innovation Diffusion Theory.
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/2053
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