Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry

Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry

Paper submitted to the Journal Cogent Business & Management

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Bibliographic Details
Main Authors:	Utonga, Dickson, Tundui, Charles Stephen, Mkuna, Eliaza
Format:	Article
Language:	en_US
Published:	Taylor and Francis ( Cogent Business & Management) 2026
Subjects:	Digital transformation digital technology sMes performance partial least squares structural equation modelling fruit juice processing industry - Tanzania digital technology adoption Small and medium enterprises - Tanzania SMEs performance - Tanzania
Online Access:	https://doi.org/10.1080/23311975.2026.2612771 https://scholar.mzumbe.ac.tz/handle/123456789/2044
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