Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry
Paper submitted to the Journal Cogent Business & Management
محفوظ في:
| المؤلفون الرئيسيون: | , , |
|---|---|
| التنسيق: | مقال |
| اللغة: | en_US |
| منشور في: |
Taylor and Francis ( Cogent Business & Management)
2026
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1080/23311975.2026.2612771 https://scholar.mzumbe.ac.tz/handle/123456789/2044 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| _version_ | 1872791448414322688 |
|---|---|
| author | Utonga, Dickson Tundui, Charles Stephen Mkuna, Eliaza |
| author_facet | Utonga, Dickson Tundui, Charles Stephen Mkuna, Eliaza |
| author_sort | Utonga, Dickson |
| collection | DSpace |
| description | Paper submitted to the Journal Cogent Business & Management |
| format | Article |
| id | ir-:123456789-2044 |
| institution | Mzumbe University |
| language | en_US |
| publishDate | 2026 |
| publisher | Taylor and Francis ( Cogent Business & Management) |
| record_format | dspace |
| spelling | ir-:123456789-20442026-06-24T18:52:02Z Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry Utonga, Dickson Tundui, Charles Stephen Mkuna, Eliaza Digital transformation digital technology sMes performance partial least squares structural equation modelling fruit juice processing industry - Tanzania digital technology adoption Small and medium enterprises - Tanzania SMEs performance - Tanzania Paper submitted to the Journal Cogent Business & Management this study examines the effect of digital technology adoption (DtA) on the performance of small and medium-sized enterprises (sMes) in the tanzanian fruit juice processing industry. the study uses data from 390 sMes across Dar es salaam, Arusha and Mbeya regions. Utilising a quantitative approach, it employed Partial least squares structural equation Modelling to analyse the data. the results show that DtA significantly improves the performance. furthermore, entrepreneurial orientation, organisational readiness and external environment each exert a significant direct influence on the performance. however, the external environment negatively moderates the adoption–performance relationship, suggesting that highly supportive environments may lead sMes to adopt digital tools superficially. in contrast, more challenging environments motivate sMes to leverage digital tools strategically. entrepreneurial orientation slightly diminishes the benefits of adoption among resource-constrained sMes, whereas organisational readiness shows no significant moderation effect. this study extends the resource-Based View theory by demonstrating DtA’s potential to enhance sMes’ performance. empirically, it offers sector-specific evidence on the effect of DtA on sMes’ performance in tanzania. the study also provides practical insights for sMes, policymakers and development stakeholders, recommending that sMes incorporate digital tools into their core functions. Additionally, government and private-sector entities should invest in sMe-focused training programmes to build the skills needed for effective digital transformation. Business development actors, service providers and incubators should foster entrepreneurial mindsets through bootcamps, mentoring and accelerators. Policymakers should cultivate an enabling environment by investing in digital infrastructure and providing regulatory support for digital transformation. Private 2026-06-03T08:25:48Z 2026 Article APA 2331-1975 www.tandfonline.com/journals/oabm20 https://doi.org/10.1080/23311975.2026.2612771 https://scholar.mzumbe.ac.tz/handle/123456789/2044 en_US application/pdf Taylor and Francis ( Cogent Business & Management) |
| spellingShingle | Digital transformation digital technology sMes performance partial least squares structural equation modelling fruit juice processing industry - Tanzania digital technology adoption Small and medium enterprises - Tanzania SMEs performance - Tanzania Utonga, Dickson Tundui, Charles Stephen Mkuna, Eliaza Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry |
| title | Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry |
| title_full | Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry |
| title_fullStr | Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry |
| title_full_unstemmed | Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry |
| title_short | Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry |
| title_sort | harnessing performance through digital technology adoption an empirical analysis of smes in the tanzanian fruit juice processing industry |
| topic | Digital transformation digital technology sMes performance partial least squares structural equation modelling fruit juice processing industry - Tanzania digital technology adoption Small and medium enterprises - Tanzania SMEs performance - Tanzania |
| url | https://doi.org/10.1080/23311975.2026.2612771 https://scholar.mzumbe.ac.tz/handle/123456789/2044 |
| work_keys_str_mv | AT utongadickson harnessingperformancethroughdigitaltechnologyadoptionanempiricalanalysisofsmesinthetanzanianfruitjuiceprocessingindustry AT tunduicharlesstephen harnessingperformancethroughdigitaltechnologyadoptionanempiricalanalysisofsmesinthetanzanianfruitjuiceprocessingindustry AT mkunaeliaza harnessingperformancethroughdigitaltechnologyadoptionanempiricalanalysisofsmesinthetanzanianfruitjuiceprocessingindustry |