Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.

Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.

A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Masters of Business Administration–Corporate Management (MBA-CM) of Mzumbe University

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Detalhes bibliográficos
Autor principal:	Gadiel, Magreth.
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2026
Assuntos:	Customer Loyalty Customer satisfaction Gronroos service quality model Servqual model banking sector-Tanzania.
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/2037
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