Moderating role of green innovation between sustainability strategies and firm performance in Tanzania
Research Article
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Cogent Business & Management
2026
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| Acesso em linha: | https://scholar.mzumbe.ac.tz/handle/123456789/1927 |
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| author | Mushi, Hellena Mohamedy |
| author_facet | Mushi, Hellena Mohamedy |
| author_sort | Mushi, Hellena Mohamedy |
| collection | DSpace |
| description | Research Article |
| format | Article |
| id | ir-:123456789-1927 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2026 |
| publisher | Cogent Business & Management |
| record_format | dspace |
| spelling | ir-:123456789-19272026-06-24T18:55:31Z Moderating role of green innovation between sustainability strategies and firm performance in Tanzania Mushi, Hellena Mohamedy Firm performance Green innovation Sustainability strategies Resource-Based Theory Tanzania Research Article This journal article investigates the moderating role of green innovation in the relationship between sustainability strategies and firm performance within the manufacturing sector in Tanzania. With increasing global emphasis on environmental sustainability, this study seeks to understand how green practices influence the performance of firms striving for a competitive edge. A quantitative research design was adopted, with data collected from a structured questionnaire distributed and 340 responses received for analysis from mid-level and senior managers across 10 public and private manufacturing companies in Tanzania. The study utilized SMART PLS 4 for data analysis, testing the proposed hypotheses grounded in Resource-Based Theory (RBT). The findings reveal a significant positive relationship between sustainability strategies and firm performance, highlighting the importance of integrating sustainable practices into business operations. However, while green innovation directly influences firm performance, it does not significantly moderate the relationship between sustainability strategies and performance outcomes. These findings suggest that manufacturing firms in Tanzania can improve performance by adopting sustainable strategies, even in the absence of a moderating effect from green innovation. The study concludes by offering actionable recommendations for industry practitioners and policymakers to encourage sustainable business practices, thereby supporting the broader goal of sustainable development in Tanzania. Mzumbe University 2026-01-14T11:49:24Z 2024-12-06 Article APA DOI: 10.1080/23311975.2024.2440624 https://scholar.mzumbe.ac.tz/handle/123456789/1927 en application/pdf Cogent Business & Management |
| spellingShingle | Firm performance Green innovation Sustainability strategies Resource-Based Theory Tanzania Mushi, Hellena Mohamedy Moderating role of green innovation between sustainability strategies and firm performance in Tanzania |
| title | Moderating role of green innovation between sustainability strategies and firm performance in Tanzania |
| title_full | Moderating role of green innovation between sustainability strategies and firm performance in Tanzania |
| title_fullStr | Moderating role of green innovation between sustainability strategies and firm performance in Tanzania |
| title_full_unstemmed | Moderating role of green innovation between sustainability strategies and firm performance in Tanzania |
| title_short | Moderating role of green innovation between sustainability strategies and firm performance in Tanzania |
| title_sort | moderating role of green innovation between sustainability strategies and firm performance in tanzania |
| topic | Firm performance Green innovation Sustainability strategies Resource-Based Theory Tanzania |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/1927 |
| work_keys_str_mv | AT mushihellenamohamedy moderatingroleofgreeninnovationbetweensustainabilitystrategiesandfirmperformanceintanzania |